OUR STORY
WHO WE ARE
At Emporio Aragão, we aim to redefine what is possible in the fashion industry. Our historical roots, born from the creativity and determination of two visionary sisters, inform our pursuit of pushing boundaries, defying conventions, and creating engaging designs that captivate the senses and tell compelling stories. Embark on a stimulating creative journey with us, where history seamlessly intertwines with innovation, creating a timeless blend of inspiration and artistry.
Empório Aragão is a fashion atelier exclusively dedicated to the creation of wearable art. Their work combines fashion, art, and technology, offering unique and innovative pieces that transcend the traditional boundaries of fashion. Their creations are true works of wearable art that express an artistic and individualized vision aiming to embody the timeless spirit captured by the most fearless, audacious, and visionary creatives. The atelier promotes fashion as a form of personal expression. Each creation is unique, tailored to the individual who acquires it, ensuring exclusivity and a memorable experience. As a result, Empório Aragão pieces regularly feature in the editorials of the most prestigious international publications in Paris, Milan, New York, London, and Canada. Their creations also extend to other artistic fields, renowned for their kitsch aesthetic, bold color combinations, and out-of-the-box inspirations. They design costumes for theater and dance and create costumes for renowned visual artists, musicians, models, and actors in the film and theater industry in London and Lisbon.
Empório Aragão is a fashion atelier exclusively dedicated to the creation of wearable art. Their work combines fashion, art, and technology, offering unique and innovative pieces that transcend the traditional boundaries of fashion. Their creations are true works of wearable art that express an artistic and individualized vision aiming to embody the timeless spirit captured by the most fearless, audacious, and visionary creatives. The atelier promotes fashion as a form of personal expression. Each creation is unique, tailored to the individual who acquires it, ensuring exclusivity and a memorable experience. As a result, Empório Aragão pieces regularly feature in the editorials of the most prestigious international publications in Paris, Milan, New York, London, and Canada. Their creations also extend to other artistic fields, renowned for their kitsch aesthetic, bold color combinations, and out-of-the-box inspirations. They design costumes for theater and dance and create costumes for renowned visual artists, musicians, models, and actors in the film and theater industry in London and Lisbon.
"Our commitment to exceptional craftsmanship is evident in every meticulous detail. By hand-crafting components such as fabric cutting, button-attaching, label-embroidering, and precision-sewing, we infuse each garment with a level of human touch that cannot be replicated by machines. While embracing the subtle nuances of natural materials and textures, we strive for perfection, knowing that the faint imperfections and irregularities that arise are not flaws, but rather testaments to the artisanal expertise that goes into every stitch."
Sustainability, craftsmanship and AI
OUR UNIQUE KNOW-HOW WHERE TRADITION MEETS MODERN TECHNOLOGY.
“As a discerning creative directrisse and fashion designer, I am captivated by the conceptuality that lies beneath the surface of an image. AI offers an unparalleled opportunity to explore novel perspectives, experiment with unconventional aesthetics, and push the boundaries of traditional design. For me, the integration of these two disciplines is a rejuvenating opportunity to explore conceptual concepts, defy conventions, and create engaging designs and patterns that captivate the senses and tell unique stories” (Empório Aragão).
Made-to-order
Limited editions are made to order, resulting in a differentiated and careful production process.
Acclaimed artists collaborations
Empório Aragão establishes partnerships with talented artists to create unique and innovative fashion pieces. This collaboration not only brings fresh perspectives and artistic visions to the brand but also helps create limited edition collections that resonate with discerning customers.
Personalized
The Empório Aragão designer realizes your unique personalized pieces. For a wedding, a cocktail, an event or just a creative urge. Book your appointment.
AI Tecnology
We employ AI pattern-cutting technologies to create our collections. By forgoing toiles and utilizing 3D digital sampling, we efficiently produce high-quality and sought-after products, all while reducing time, waste, and resources.
Limited editions
Our collections are made in limited editions. Empório Aragão prioritizes sustainability by using environmentally friendly materials, reducing waste in production processes to a minimum.
Sustainability
We incorporate natural fibers like linen, cotton, and silk to enhance the comfort and softness experienced by the wearer.
Artboard + Machine 4.0
Project
In the latest project, Artboard + Machine 4.0, Empório Aragão has been implementing and addressing the application of artificial intelligence in the fashion industry, especially in the creation of virtual models generated by algorithms, promoting greater inclusion and diversity while also opening a dialogue regarding sustainability and efficiency.
Artificial intelligence enables the creation of virtual models that represent a variety of body types, ethnicities, and ages, challenging traditional beauty standards and encouraging the acceptance of different shapes and sizes. Moreover, AI-generated models can be adapted to showcase clothing in different formats and styles, providing a richer and more personalized experience for consumers. The atelier initially applied this project in advertising campaigns, reducing the need for physical models as well as the necessity for physical garments for photo shoots, which contributed to more sustainable production by minimizing the amount of fabric and materials wasted. The strategy aimed to rival high-quality fashion photography, highlighting how brands can present their products more attractively on websites, social media, and advertising campaigns. Furthermore, through these same models, it was possible to conduct virtual fittings and test different designs and combinations before production, thereby avoiding mass production of items and combating the culture of "fast fashion."
The atelier also seeks to shape the aesthetics of contemporary fashion by using AI in pattern design, automating some processes for designers and artists, allowing them to focus more on curation and design strategy while AI handles the generation of patterns and variations. Recent collaborations with visual artists have shown that AI-generated models facilitate remote collaborations, creating opportunities for emerging artists to access high-quality tools without barriers. Additionally, the easy integration of these models into e-commerce platforms facilitates the creation of more dynamic and interactive online shopping experiences for consumers. This approach aims to modernize aspects of production and marketing in fashion while also promoting a more sustainable and consumer-centered approach.
Artificial intelligence enables the creation of virtual models that represent a variety of body types, ethnicities, and ages, challenging traditional beauty standards and encouraging the acceptance of different shapes and sizes. Moreover, AI-generated models can be adapted to showcase clothing in different formats and styles, providing a richer and more personalized experience for consumers. The atelier initially applied this project in advertising campaigns, reducing the need for physical models as well as the necessity for physical garments for photo shoots, which contributed to more sustainable production by minimizing the amount of fabric and materials wasted. The strategy aimed to rival high-quality fashion photography, highlighting how brands can present their products more attractively on websites, social media, and advertising campaigns. Furthermore, through these same models, it was possible to conduct virtual fittings and test different designs and combinations before production, thereby avoiding mass production of items and combating the culture of "fast fashion."
The atelier also seeks to shape the aesthetics of contemporary fashion by using AI in pattern design, automating some processes for designers and artists, allowing them to focus more on curation and design strategy while AI handles the generation of patterns and variations. Recent collaborations with visual artists have shown that AI-generated models facilitate remote collaborations, creating opportunities for emerging artists to access high-quality tools without barriers. Additionally, the easy integration of these models into e-commerce platforms facilitates the creation of more dynamic and interactive online shopping experiences for consumers. This approach aims to modernize aspects of production and marketing in fashion while also promoting a more sustainable and consumer-centered approach.
