OUR STORY
WHO WE ARE
Our story begins in the vibrant heart of Lisbon, within the sanctuary of our grandmother’s atelier. Amidst the rhythmic hum of an antique Singer machine and the scent of fine silk, we learned the secret language of fabric. side-by-side with her, we crafted miniature models and experimental designs, absorbing a craftsmanship that values the "savoir-faire" of every stitch. This early immersion in artistic exploration became the bedrock of our uncompromising quality—a journey that has evolved from a family legacy into an audacious fusion of art, technology, and fashion.
At Empório Aragão, we believe luxury is not static. It breathes, it evolves, and now, it digitizes. Where the world sees algorithms, we see the perfect cut. Where others see technology, we see a new kind of silk. We do not replace the artisan with the machine; we provide the artisan with an infinite brush. Our Haute Couture 3.0 is born from the collaboration between human sensibility and Artificial Intelligence. We create patterns that defy Euclidean geometry and textures that tell impossible stories, transforming binary code into Wearable Art.
Phygital Luxury
A masterpiece should not be tethered to a single reality. Our creations serve as bridges between the physical touch and digital freedom. Every Empório Aragão piece is a hybrid asset: a physical work of art for your body and a unique digital identity for your presence in the Metaverse.
At Empório Aragão, we believe luxury is not static. It breathes, it evolves, and now, it digitizes. Where the world sees algorithms, we see the perfect cut. Where others see technology, we see a new kind of silk. We do not replace the artisan with the machine; we provide the artisan with an infinite brush. Our Haute Couture 3.0 is born from the collaboration between human sensibility and Artificial Intelligence. We create patterns that defy Euclidean geometry and textures that tell impossible stories, transforming binary code into Wearable Art.
Phygital Luxury
A masterpiece should not be tethered to a single reality. Our creations serve as bridges between the physical touch and digital freedom. Every Empório Aragão piece is a hybrid asset: a physical work of art for your body and a unique digital identity for your presence in the Metaverse.
Sustainability by Design
Technology is our greatest ally in preserving the Earth. Through ultra-realistic 3D modeling and predictive intelligence, we eliminate waste before the first thread is ever sewn. We produce with purpose, respecting the pace of art and the resources of our planet.
The Royal Rebellion: Our Name, Our Soul
The name Empório Aragão is a deliberate homage to a legacy where royal exclusivity meets the fire of creative rebellion. Inspired by Portugal’s revered Queen Isabel de Aragão—a figure of profound compassion and strength from the formidable House of Aragon—we draw from her legendary spirit. We weave history into the future, echoing the fiery, uncompromising resolve of the Aragonese lineage.
The New Exclusivity
In an era of mass reproduction, Haute Couture 3.0 restores rarity. Each artistic collaboration and AI-generated pattern is a unique digital fingerprint in time. To wear Empório Aragão is to carry a fragment of the future, today.
Empório Aragão: Haute Couture. Wearable Art. Future Legacy.
Technology is our greatest ally in preserving the Earth. Through ultra-realistic 3D modeling and predictive intelligence, we eliminate waste before the first thread is ever sewn. We produce with purpose, respecting the pace of art and the resources of our planet.
The Royal Rebellion: Our Name, Our Soul
The name Empório Aragão is a deliberate homage to a legacy where royal exclusivity meets the fire of creative rebellion. Inspired by Portugal’s revered Queen Isabel de Aragão—a figure of profound compassion and strength from the formidable House of Aragon—we draw from her legendary spirit. We weave history into the future, echoing the fiery, uncompromising resolve of the Aragonese lineage.
The New Exclusivity
In an era of mass reproduction, Haute Couture 3.0 restores rarity. Each artistic collaboration and AI-generated pattern is a unique digital fingerprint in time. To wear Empório Aragão is to carry a fragment of the future, today.
Empório Aragão: Haute Couture. Wearable Art. Future Legacy.
“
Before tailoring became our structure, our vision was raw, unfiltered, and shouted. We were obsessed with uncensored Art—our first studio was Lisbon where our focus was strictly on color and shared rebellion. Today, Empório Aragão is the alliance between the rebellion of Art and the rigor of Luxury. We design not just clothing, but the Legacy that is worn. This is our homage to all those who refuse to choose between being and seeming."
1999
1999
Haute Couture Roots
Our passion for haute couture was meticulously cultivated from childhood, mastering design and fabric experimentation on miniature creations alongside our grandmother, a celebrated haute couture seamstress from a renowned Lisbon atelier.
2014
2014
Madrid Debut
The designers begin developing costumes for renowned visual artists, musicians, models, and actors in the film and theater industry in Madrid and Lisbon.
2019
2019
Empório Aragão and the Artists
The Empório Aragão duo expands into visual arts with a focus on signature designs and wearable art, collaborating with over 40 international artists.
2023
2023
London Debut
Innovative debut at the Saatchi Gallery, where the brand's digital collections in 3D hologram format and several physical pieces are exhibited for the first time, marking Empório Aragão's entry into the global fashion scene.
First Award: Best Use of Technology
Empório Aragão becomes the first Portuguese brand to use artificial intelligence in an outdoor advertising campaign in Portugal and wins the 'Best Use of Technology' 23 award in the Iberian Peninsula for the first virtual reality cyberspace store.
2024
2024
rome debut
Exhibitions of holographic pieces at Cordoaria Nacional (Lisbon) and Pavart Gallery (Rome); publications in fashion magazines in Paris, Milan, New York, and Canada.
Osaka Debut
The first international show at Osaka Fashion Week (Japan) takes place, marking the brand's commercial presence in the Japanese market. A collection is also launched on the Portuguese coast, with the designers being the first to introduce 3D holography projected from models' bodies on the catwalk.
2025
2025
Lisbon Debut
Integration into the 63rd edition of Moda Lisboa/Lisbon Fashion Week at the National Society of Fine Arts, where they receive the Workstation New Media prize.
Second Award: Best Innovative CEO
Receive the 'Best Innovative CEO' 25 award.
Cairo Debut
Launch of a collection of silks and watches in Egypt, expanding sales into the North African market.
Honorary prize and integration into the Chiado National Museum of Contemporary Art
Two pieces by the designers are exhibited at the Chiado National Museum of Contemporary Art, accompanied by several pieces exhibited in holography. Following this, Colombo Shopping Center honors designers with an award for their innovation in the fashion and arts industry.
Inclusive Runway AND POP UP STORE in Japan
The brand innovates by launching its exclusive Tabi Shoes model for the first time, presenting them in an inclusive, gender-neutral fashion show in Japan. This strategic initiative allows the brand to capture a new market segment focused on diversity and fluid expression, reinforcing its commitment to fashion that celebrates all identities.
New York Debut
Debut at New York Fashion Week aboard a private yacht in New York Harbor, featuring an artistic installation with holography and lasers on the Hudson River, establishing a direct presence in the North American market.
2026
2026
Cannes Film Festival Showroom
Empório Aragão lands in Cannes Film Festival with an ephemeral luxury loft showroom on the legendary Boulevard Carnot, a laboratory near the Croisette.
Paris Debut
Debut at Paris Fashion Week aboard a private yacht sur Seine, featuring an artistic installation with holography and an art exhibition.
“
We decided that our art deserved the world's most exquisite frame. Therefore, we mastered Classic Tailoring. The discipline of the cut became the structure that united us, and our prints became the Collector's Painting that lives within it."
Sustainability, craftsmanship and Tech
OUR UNIQUE KNOW-HOW WHERE TRADITION MEETS MODERN TECHNOLOGY.
Made-to-order
Limited editions are made to order, resulting in a differentiated and careful production process.
Acclaimed artists collaborations
Empório Aragão establishes partnerships with talented artists to create unique and innovative fashion pieces. This collaboration not only brings fresh perspectives and artistic visions to the brand but also helps create limited edition collections that resonate with discerning customers.
Personalized
The Empório Aragão designer realizes your unique personalized pieces. For a wedding, a cocktail, an event or just a creative urge. Book your appointment.
Tecnology
We employ pattern-cutting technologies to create our collections. By forgoing toiles and utilizing 3D digital sampling, we efficiently produce high-quality and sought-after products, all while reducing time, waste, and resources.
Limited editions
Our collections are made in limited editions. Empório Aragão prioritizes sustainability by using environmentally friendly materials, reducing waste in production processes to a minimum.
Sustainability
We incorporate natural fibers like linen, cotton, and silk to enhance the comfort and softness experienced by the wearer.
