OUR STORY
WHO WE ARE
At Emporio Aragão, we aim to redefine what is possible in the fashion industry. Our historical roots, born from the creativity and determination of two visionary sisters, inform our pursuit of pushing boundaries, defying conventions, and creating engaging designs that captivate the senses and tell compelling stories. Embark on a stimulating creative journey with us, where history seamlessly intertwines with innovation, creating a timeless blend of inspiration and artistry.
Empório Aragão work combines fashion, art, and technology, offering unique and innovative pieces that transcend the traditional boundaries of fashion. Their creations are true works of wearable art that express an artistic and individualized vision aiming to embody the timeless spirit captured by the most fearless, audacious, and visionary creatives. The atelier promotes fashion as a form of personal expression. Each creation is unique, tailored to the individual who acquires it, ensuring exclusivity and a memorable experience. As a result, Empório Aragão pieces regularly feature in the editorials of the most prestigious international publications in Paris, Milan, New York, London, and Canada. Their creations also extend to other artistic fields, renowned for their kitsch aesthetic, bold color combinations, and out-of-the-box inspirations. They design costumes for theater and dance and create costumes for renowned visual artists, musicians, models, and actors in the film and theater industry in London, New York, Tokyo and Lisbon.
Empório Aragão work combines fashion, art, and technology, offering unique and innovative pieces that transcend the traditional boundaries of fashion. Their creations are true works of wearable art that express an artistic and individualized vision aiming to embody the timeless spirit captured by the most fearless, audacious, and visionary creatives. The atelier promotes fashion as a form of personal expression. Each creation is unique, tailored to the individual who acquires it, ensuring exclusivity and a memorable experience. As a result, Empório Aragão pieces regularly feature in the editorials of the most prestigious international publications in Paris, Milan, New York, London, and Canada. Their creations also extend to other artistic fields, renowned for their kitsch aesthetic, bold color combinations, and out-of-the-box inspirations. They design costumes for theater and dance and create costumes for renowned visual artists, musicians, models, and actors in the film and theater industry in London, New York, Tokyo and Lisbon.
We build next-gen fashion luxury.
"Our commitment to exceptional craftsmanship is evident in every meticulous detail. By hand-crafting components such as fabric cutting, button-attaching, label-embroidering, and precision-sewing, we infuse each garment with a level of human touch that cannot be replicated by machines. While embracing the subtle nuances of natural materials and textures, we strive for perfection, knowing that the faint imperfections and irregularities that arise are not flaws, but rather testaments to the artisanal expertise that goes into every stitch."
“As a discerning creative directrisse and fashion designer, I am captivated by the conceptuality that lies beneath the surface of an image. AI offers an unparalleled opportunity to explore novel perspectives, experiment with unconventional aesthetics, and push the boundaries of traditional design."
The duo Empório Aragão is a portuguese haute couture house and an innovative fusion of Art, Fashion, and Technology. Their journey has been advocating for the implementation and critical examination of artificial intelligence, holography, and virtual reality in the Fashion and Arts industries, opening a dialogue about sustainability and efficiency in the sector.
Their connection to fashion emerged in 2023 when Ceos and artists first showcased their digital collections (signature fashion design) in 3D hologram format at the Saatchi Gallery in London, followed by similar events at the Cordoaria Nacional, the Pavart Gallery in Rome, as well as the publication of AI-generated designs in fashion magazines in Paris, Milan, New York, and Canada.
Their creations are unique pieces that blend design, technology, and visual arts. Their latest presentation took place during the 63rd edition of Moda Lisboa/Lisbon Fashion Week at the National Society of Fine Arts, where they were awarded the Workstation New Media prize, an encouragement for dialogue about new means of communication that have eliminated the formal borders of artistic practice, accelerating the hybridization of conceptual domains and the material realization of fashion. The duo were the first Portuguese designers to use artificial intelligence in an outdoor advertising campaign as part of The Billboard Art Project curated by São Rafael Galleries and to introduce 3D holography in a fashion show projected from the models' bodies on the catwalk.
They transitioned to the world of haute couture, launching their first physical collection at Osaka Fashion Week, followed by three more fashion shows that established them as international designers. In 2025, the Chiado National Museum of Contemporary Art hosted two of the designers' pieces in an exhibition on the theme "In the Age of Artificial Intelligence", and they launched a collection of silks at the Dawar Arts in Cairo, Egypt. This will be followed by the designers' debut at New York Fashion Week in September 2025 aboard a private yacht in New York Harbor, near the Statue of Liberty, in a show that will feature an artistic installation with holography and lasers on the Hudson River.
Their connection to fashion emerged in 2023 when Ceos and artists first showcased their digital collections (signature fashion design) in 3D hologram format at the Saatchi Gallery in London, followed by similar events at the Cordoaria Nacional, the Pavart Gallery in Rome, as well as the publication of AI-generated designs in fashion magazines in Paris, Milan, New York, and Canada.
Their creations are unique pieces that blend design, technology, and visual arts. Their latest presentation took place during the 63rd edition of Moda Lisboa/Lisbon Fashion Week at the National Society of Fine Arts, where they were awarded the Workstation New Media prize, an encouragement for dialogue about new means of communication that have eliminated the formal borders of artistic practice, accelerating the hybridization of conceptual domains and the material realization of fashion. The duo were the first Portuguese designers to use artificial intelligence in an outdoor advertising campaign as part of The Billboard Art Project curated by São Rafael Galleries and to introduce 3D holography in a fashion show projected from the models' bodies on the catwalk.
They transitioned to the world of haute couture, launching their first physical collection at Osaka Fashion Week, followed by three more fashion shows that established them as international designers. In 2025, the Chiado National Museum of Contemporary Art hosted two of the designers' pieces in an exhibition on the theme "In the Age of Artificial Intelligence", and they launched a collection of silks at the Dawar Arts in Cairo, Egypt. This will be followed by the designers' debut at New York Fashion Week in September 2025 aboard a private yacht in New York Harbor, near the Statue of Liberty, in a show that will feature an artistic installation with holography and lasers on the Hudson River.
Sustainability, craftsmanship and AI
OUR UNIQUE KNOW-HOW WHERE TRADITION MEETS MODERN TECHNOLOGY.
Made-to-order
Limited editions are made to order, resulting in a differentiated and careful production process.
Acclaimed artists collaborations
Empório Aragão establishes partnerships with talented artists to create unique and innovative fashion pieces. This collaboration not only brings fresh perspectives and artistic visions to the brand but also helps create limited edition collections that resonate with discerning customers.
Personalized
The Empório Aragão designer realizes your unique personalized pieces. For a wedding, a cocktail, an event or just a creative urge. Book your appointment.
AI Tecnology
We employ AI pattern-cutting technologies to create our collections. By forgoing toiles and utilizing 3D digital sampling, we efficiently produce high-quality and sought-after products, all while reducing time, waste, and resources.
Limited editions
Our collections are made in limited editions. Empório Aragão prioritizes sustainability by using environmentally friendly materials, reducing waste in production processes to a minimum.
Sustainability
We incorporate natural fibers like linen, cotton, and silk to enhance the comfort and softness experienced by the wearer.
