OUR STORY
WHO WE ARE
From the vibrant streets of Lisbon, where it all began with the skillful hands of our haute couture seamstress grandmother, our family has been dedicated to a singular passion: redefining the art of fashion through exceptional creations. Our earliest memories are woven with the hum of an old Singer machine and a treasure trove of fabrics, where, side-by-side with our grandmother, we meticulously crafted miniature models and experimental designs, learning the intricate language of form, fabric, and fit. This early immersion in artistic exploration became the foundation of our uncompromising quality – a journey that evolved into the audacious fusion of art, technology, and fashion that defines us today. Every Empório Aragão piece is more than a garment; it is a promise of excellence, a heritage of artistic expression, and an invitation to celebrate your individuality. We have expanded our legacy worldwide, but our heart remains true to our Portuguese roots, our family, and the exclusivity we share with you through wearable art.
At the heart of Empório Aragão lies a philosophy that transcends conventional boundaries, much like Portuguese navigators challenged the limits of the world with their pioneering spirit and audacity. Our brand is a beacon of innovation, a bold fusion of Art, Fashion, and Technology, reflecting the spirit of discovery and the cultural richness that Portugal historically spread worldwide through the silk routes and trade. We believe in personal expression as the purest form of art, and each creation is a unique and personalized wearable artwork that celebrates individuality and audacity. We promote continuous dialogue on sustainability and efficiency in the fashion industry, exploring the potential of artificial intelligence, holography, and virtual reality for a more conscious and innovative future. Our Portuguese heritage inspires us to weave history with the future, creating pieces that are a testament to our passion for uncompromising quality and the ability to redefine what is possible in fashion, with the same artisanal mastery that has always characterized the portuguese soul.
At the heart of Empório Aragão lies a philosophy that transcends conventional boundaries, much like Portuguese navigators challenged the limits of the world with their pioneering spirit and audacity. Our brand is a beacon of innovation, a bold fusion of Art, Fashion, and Technology, reflecting the spirit of discovery and the cultural richness that Portugal historically spread worldwide through the silk routes and trade. We believe in personal expression as the purest form of art, and each creation is a unique and personalized wearable artwork that celebrates individuality and audacity. We promote continuous dialogue on sustainability and efficiency in the fashion industry, exploring the potential of artificial intelligence, holography, and virtual reality for a more conscious and innovative future. Our Portuguese heritage inspires us to weave history with the future, creating pieces that are a testament to our passion for uncompromising quality and the ability to redefine what is possible in fashion, with the same artisanal mastery that has always characterized the portuguese soul.
Our very name, Empório Aragão, is an homage to a legacy where royal exclusivity fuses with the rebellion of creation. It draws inspiration from Portugal's revered Queen Isabel de Aragão, a figure of profound compassion known for the miraculous transformation of roses. As Queen of Portugal and born into the unyielding, formidable spirit of the House of Aragon, she embodied an essence that inspires our haute couture vision. This powerful heritage isn't merely in our name; it's emblazoned in our very crest, a visual testament to our foundational values. For Empório Aragão, these roses bloom as a sophisticated symbol of defiance: a discreet, yet powerful, challenge to the norm, embodying the audacity to transform the expected into the extraordinary. Like the Queen who subtly redefined her Era with grace and resolve, we're driven to disrupt the conventional in fashion, innovate with unparalleled quality, and lead with a vision that is both timeless and avant-garde. Each creation is an exclusive statement, a testament to rebellious elegance and the pioneering spirit, echoing the Queen who, even amidst her sanctity, never relinquished the fiery, uncompromising resolve of her Aragonese lineage.
1999
1999
Haute Couture Roots
Our passion for haute couture was meticulously cultivated from childhood, mastering design and fabric experimentation on miniature creations alongside our grandmother, a celebrated haute couture seamstress from a renowned Lisbon atelier.
2014
2014
Madrid Debut
The designers begin developing costumes for renowned visual artists, musicians, models, and actors in the film and theater industry in Madrid and Lisbon.
2019
2019
Empório Aragão and the Artists
The Empório Aragão duo expands into visual arts with a focus on signature designs and wearable art, collaborating with over 40 international artists.
2023
2023
London Debut
Innovative debut at the Saatchi Gallery, where the brand's digital collections in 3D hologram format and several physical pieces are exhibited for the first time, marking Empório Aragão's entry into the global fashion scene.
First Award: Best Use of Technology
Empório Aragão becomes the first Portuguese brand to use artificial intelligence in an outdoor advertising campaign in Portugal and wins the 'Best Use of Technology' 23 award in the Iberian Peninsula for the first virtual reality cyberspace store.
2024
2024
rome debut
Exhibitions of holographic pieces at Cordoaria Nacional (Lisbon) and Pavart Gallery (Rome); publications in fashion magazines in Paris, Milan, New York, and Canada.
Osaka Debut
The first international show at Osaka Fashion Week (Japan) takes place, marking the brand's commercial presence in the Japanese market. A collection is also launched on the Portuguese coast, with the designers being the first to introduce 3D holography projected from models' bodies on the catwalk.
2025
2025
Lisbon Debut
Integration into the 63rd edition of Moda Lisboa/Lisbon Fashion Week at the National Society of Fine Arts, where they receive the Workstation New Media prize.
Second Award: Best Innovative CEO
Receive the 'Best Innovative CEO' 25 award.
Cairo Debut
Launch of a collection of silks and watches in Egypt, expanding sales into the North African market.
Honorary prize and integration into the Chiado National Museum of Contemporary Art
Two pieces by the designers are exhibited at the Chiado National Museum of Contemporary Art, accompanied by several pieces exhibited in holography. Following this, Colombo Shopping Center honors designers with an award for their innovation in the fashion and arts industry.
Inclusive Runway AND POP UP STORE in Japan
The brand innovates by launching its exclusive Tabi Shoes model for the first time, presenting them in an inclusive, gender-neutral fashion show in Japan. This strategic initiative allows the brand to capture a new market segment focused on diversity and fluid expression, reinforcing its commitment to fashion that celebrates all identities.
New York Debut
Debut at New York Fashion Week aboard a private yacht in New York Harbor, featuring an artistic installation with holography and lasers on the Hudson River, establishing a direct presence in the North American market.
We build next-gen fashion luxury.
"Our passion for excellence is evident in every piece, where signature design meets cutting-edge technology. Our creations are true wearable artworks that uniquely combine fashion, art, and technology. We carefully select each element to ensure exclusivity and a memorable experience: from the kitsch aesthetic and bold color combinations to the 'out-of-the-box' inspirations that challenge conventions. Attention to detail is reflected in the personalization of each piece, designed to express an artistic and individualized vision. Our innovation extends to the use of 3D holograms, AI-generated designs, and the exploration of virtual reality, ensuring that each creation is not just a garment, but a captivating narrative that transcends the traditional boundaries of fashion., offering an unparalleled experience of luxury and individuality."
Sustainability, craftsmanship and Tech
OUR UNIQUE KNOW-HOW WHERE TRADITION MEETS MODERN TECHNOLOGY.
Made-to-order
Limited editions are made to order, resulting in a differentiated and careful production process.
Acclaimed artists collaborations
Empório Aragão establishes partnerships with talented artists to create unique and innovative fashion pieces. This collaboration not only brings fresh perspectives and artistic visions to the brand but also helps create limited edition collections that resonate with discerning customers.
Personalized
The Empório Aragão designer realizes your unique personalized pieces. For a wedding, a cocktail, an event or just a creative urge. Book your appointment.
Tecnology
We employ pattern-cutting technologies to create our collections. By forgoing toiles and utilizing 3D digital sampling, we efficiently produce high-quality and sought-after products, all while reducing time, waste, and resources.
Limited editions
Our collections are made in limited editions. Empório Aragão prioritizes sustainability by using environmentally friendly materials, reducing waste in production processes to a minimum.
Sustainability
We incorporate natural fibers like linen, cotton, and silk to enhance the comfort and softness experienced by the wearer.
